Rather than going to the grocery store for plants, you should consider visiting a garden center in your area. You’ll find that these stores offer a wide selection of plants and flowers. They also sell plants for pets and small animals. You’ll be inspired by their displays of creative planting ideas. They even offer delivery services for larger plants.
Employees don’t need a college education
Getting a job at a garden center is a great way to get your feet wet in the world of gardening. The opportunity to interact with customers and help them choose the best plants for their space is not to be missed. Most garden centers have regular working hours and provide employees with excellent benefits. If you are lucky enough to land one of the few positions that come with a paycheck, you can expect to earn anywhere from $8 to $15 an hour.
Some of the better ones offer competitive benefits including 401(k) plans, medical and dental coverage, paid holidays and perks like paid vacation and a discount on purchases. In addition, many have the distinction of being an all-in-one horticultural superstore.
They offer more products and services than the traditional nursery
Besides selling plants, garden centers also offer tools and equipment. They may have a staff that can help you plan your landscape. Many also have a display garden.
Larger garden centers can benefit from economies of scale. They may hire equipment for larger projects and rent it to customers. They can also use their location for advertising.
However, the larger they are, the harder it is for them to compete with the purchasing power of mass merchandisers. They must advertise to attract customers. They also must have a location with high traffic.
The size of a garden center can vary based on its type of stock and its location. Ideally, a minimum of five acres is needed for parking and gardens. It is also recommended that a minimum of 10 acres be used for growing one’s own stock.
They inspire their customers with creative planting ideas
Putting aside the many new garden centers opening up across the nation, the independent stalwarts are on their toes trying to keep the gardening bug alive. As a matter of fact, many of them have started hosting kids’ birthday parties, which is a worthy feat in itself. It is no secret that many Americans are enamoured with horticulture, and a good portion of them have opted for the green thumbs approach. Fortunately, many of them are offering a wide variety of plant-related services, both on-site and offsite.
The biggest challenge for retailers is figuring out how to best leverage their limited resources. One of the smartest moves to make is to create a marketing plan that incorporates all facets of their operations. The best way to do this is to start with a checklist of your most pressing marketing priorities, and work from there.
They offer delivery services to move larger plants
Luckily for the lucky few, some garden centers have actually figured out how to move large plants and other bulky items around your yard. If you’re not lucky enough to live in the metropolis of it all, you can also have your plants shipped to your door without staking out a whole lot of land or putting up a ton of money in shipping costs. Fortunately, the delivery aficionado can find such services in most cities. Depending on your location and the size of your order, you may end up with a much larger bill than you bargained for.
While you’re shopping for a new set of pots and pans, you may want to check out the big daddy of plant deliveries, Home Depot. Not only does this company sell a slew of plants, but they offer a buy one, get one free (BOGO) coupon on a regular basis.
They sell pet products and small animals
Whether you’re a first time garden center owner or you’ve been in business for years, it’s possible to add a pet department to your store. In fact, numerous garden centers have been successful at doing so. You can choose to sell products that are related to your garden or pet, or you can offer a wide variety of gifts that don’t have anything to do with the two.
The pet department can bring in customers, and it can also help keep the cash flow going in the off-season. In addition, it’s possible to make a good profit from it. You can generate off-season sales by selling high-end products, and you can differentiate your store from other mass merchandisers.
In addition, the market for pet products is growing rapidly. This is a great opportunity for garden centers to increase their revenue. The industry is increasing in size, and consumers are spending more money on pets than ever before.